Eco-interiors expert Sarah Whittaker explores the new products at the capital’s 100% Design exhibition

Having visited this year’s 100% Design exhibition at Earls’ Court, it was encouraging to see a marked increase in the prevalence of ecoproducts and environmentally aware stand holders. There was even a section dedicated to 100% sustainable design.
100% Design is one of the leading trade shows for showcasing new interior ideas and products, and runs each year. The show itself is quite overwhelming in its sheer size, and as a visitor it struck me that the volume of products available to individuals is so vast, it can be extremely difficult to know where to start if you’re looking for something new.
But hang on, if we are talking about environmental issues here, isn’t sustainability about consuming less? Whilst that is indeed the case, I think it is important to be realistic and to realise that individuals will always want and need new products. We should try our best to be eco-aware and buy less, but to be sure that when we really do want to update our interiors, we try and opt for something with longevity and sustainable roots.
“It was encouraging to see a marked increase in the prevalence of eco-products and environmentally aware stand holders”
Where then to source products that give us just that? Personally my top tip is to buy old and therefore ‘recycled’ furniture with lots of character and history, but if you’re looking for something modern, try and opt for recycled materials or wooden furniture made from sustainable forests.
A good starting point is www.treehugger.com. The site features links to a myriad of different sustainable supplies. For kitchen surfaces and façades, The Greenhouse Effect does stylish recycled glass and stoneware. The Ecosmart Fire caught my eye as a possible alternative to the evil that is the outdoor patio heater and, for something really different, check out Rawstudio’s gorgeous coffee table, topped with a resin surface made from recycled coffee grounds. The show also featured some up-andcoming Brighton names, including Nick Gant and Jonathan Chapman, who run the University of Brighton’s IF Laboratory – ‘IF’ standing for Inheritable Futures, and seems set to be a springboard for individuals and companies that want to start designing and developing sustainably. It was exciting to see something so important headed up by a Brighton contingent.
When it comes to choosing sustainability for interior design, it now seems you really can let your imagination run wild, whatever your tastes.
Links:
www.treehugger.com
www.ecosmartfire.com
www.rawstudio.co.uk